Today, the cold air late. But by “winter” to eat this year’s bosses do not expect a warm business, “and then rest for some time, we had to start production in summer supplies.”
November this year, the weather was strange. Yesterday, the maximum temperature rose to Jinhua 26 ℃.
The higher the temperature, Liu Peng, the more suck. 24-year-old Peng is the owner of Yiwu, a hat factory, every November is the busiest time of the factory. But this year, he was stopped early winter hat production, “the weather is so hot, hat do not sell out also.” Because the cold weather does not slow down, he at least 500 million revenue.
Liu Peng as was the weather like “beat” the boss a lot, thermal underwear, scarves, hats, warm products of these large area unmarketable.
Production season, but have discontinued warm items
Peng has been home to do the hat business ten years, to do two seasons of winter and summer business.
The main production winter hat wool hats and fur cap, the production season from July to end in mid-December, “which, beginning in mid-October is the peak season.”
However, in November this year, the factory has been discontinued.
“Factory day to produce 10,000 to 20,000 hats, but they can not sell ah.” Peng said with some frustration. Hat the mountain. In order to inventory, they rented 300 square meters of warehouse, to store thirty-four one hundred thousand winter hat.
“Last year, the day the goods out of the process was taken away, no time to do, which also use the inventory?”
Liu Peng said that last winter, and their turnover in 1000 million, and this year at least half.
And depressed as well as Ms. Lin Liu Peng, the plant is processing her thermal underwear, every day can produce six or seven hundred sets of clothes. Plant in mid-November has been discontinued, while in previous years, basically to do around the Spring Festival.
“The hands of dealers could not sell the clothes, certainly not getting goods to the factory, and then processed goods is positive.” Schilling’s warehouse has saved more than 10,000 thermal underwear.
Difficulty in marketing the warm product, far more than hats and thermal underwear.
Wang scarves made in Yiwu wholesale business for five years, she sighed: “This time last year, one day can go several hundred thousand dollars of goods this year, one day only to go a few million. Over the years, business has never been so poor . ”
Temperature in November this year, more than 3 ℃ higher than normal
“Blame the weather is not normal, this is a few months, or warm, 20 degrees ah.” Schilling was somewhat puzzled, thermal underwear sales season was years ago, in previous years, the end of October, November, the weather has been cold start, and consumers begin very early, “warm” up. “This year what needs ah, I was wearing a thin coat on it.”
November this year, Jinhua temperatures are high. According to the Bureau of Meteorology statistics, Jinhua, Jinhua in previous years, the monthly average temperature is about 13.2 ℃, higher than usual this year, a 3 ℃.
More than two years in Yiwu scarves do business Hu Liping, every time and chat with friends, do not open the weather is always around this topic.
“July, August, September, did not feel abnormal when, one in October we all feel right.” About the scarf sales this year, Hu Liping bit helpless.
“Scarves wholesale business is ‘dependent on the weather’, so we are looking forward to winter, but soon this year in December, and also not cold, scarves business how to do it ah?” Hu Liping said that their scarves to the domestic as Lord of the global economic environment is not very sensitive to the weather too warm at this stage the most important reason deserted business.
Now cooling, the thermal products factory is too late
Jinhua City, according to weather forecast, today came under the strong influence of cold air, the temperature will drop sharply, the average temperature is expected to process the cooling rate can reach 10 ~ 12 ℃. And the cold air, the Jinhua may officially winter.
After the cold weather, warm is not necessary to selling a product?
“We certainly can not do hat we are beginning to wear a hat when it is started, usually a month ahead of schedule.” Peng said, ending a year in December, when they, what pattern is not enough make up about goods, not the basic mass production. If the goods have not sold in November this year, also lacks the basic hope.
“We are not produced in the month before the winter hat, and rest a month, now doing a summer hat.”
Well, not sell winter hat how to handle it?
“Stood to sell next year, or on the cheap.” Peng said. He knew a boss, had a fur hat 9.8 yuan, 5 yuan is now a disposed, “piled up in warehouses, but also of space.”